Showing posts with label landing page. Show all posts
Showing posts with label landing page. Show all posts

Monday, April 28, 2014

REBLOG FROM CrakRevenue

Posted on  April 23, 2014Papa Whale 

TOP WORDPRESS THEMES FOR ADULT BLOGS

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If you are just beginning in this industry, you’re probably wondering how to generate traffic and monetize it. Today, there are tons of new and different ways for an affiliate marketer to make money in adult; think media buying, facebook traffic, tumblr blogs, and so on.
But over and all, the real cornerstone of a successful enterprise in the adult web marketing game is — and has always been — building and operating your own website.
Long gone are the days when you needed an army of code monkeys to achieve this feat.  Today, thanks to what are now called Content Management Systems (CMS), even your grandmother can succeed and thrive as a web marketer, even if she hasn’t the slightest clue on how to build a website.
And that’s exactly how WordPress came to be so powerful.
That being said, once you’ve downloaded and installed WordPress, you’ll still have to do a few more things before drowning in dollar bills. That includes comparing and choosing between hundreds of thousands of themes… and this can be somewhat time consuming.
“Rome wasn’t built in a day,” remember?
Screw the Romans!  You don’t have to waste your precious time anymore.
We’ve already picked the best available adult themes and listed them here just for you!
Hey, you’ll thank us later.

1 – Video Hub / VideoStar – RichWP.Com

Video Hub and VideoStar themes are perfect for the adult business because the spotlight put on your video content. The interface is very clean and easy to browse and gives the visitor a direct access to videos from the series of thumbnails displayed on the homepage. These themes also include two banners areas above the fold and optional widget space.
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2 - Magazine / Pinboard – Themify.Me Builder

If you want to monetize your traffic, you have to focus on your banner placement. Among the most profitable spots, there’s the footer, the header, and the sides of each respective page. Additionally, if your users read right to left (like in Arabic or Japanese) it’s better to put ads in the left column of your site. Otherwise, the ads should stay on the right.
That’s where the Themify builder comes in handy.
With Themify, you gain access to various themes that can be fully customized by dragging and dropping the items onto your page… just like your banners!  More than 40 themes are available.  However,  we recommend the Magazine or the Pinboard themes, since they are such a great fit for the adult industry.
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3 – Adult Video And Photo Gallery Themes – Adultsiteskins.Com

These themes were designed specifically for the adult industry… and it shows!  The pages are not too long, which thankfully avoids endless scrolling.  Themes are so specialized here that you can even choose between the usual niche colors:  Bright red, black for hardcore, light blue, or even hot pink for teen, and so forth– and you know what?  The themes are 100% free.
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4 – Videogrid – Themefuse

This theme perfectly illustrates the trend in which one creates an irregularity in content, so that the user’s attention is drawn more to the page.  In this case, it’s the size of the video thumbnails that are different from one another. And, since this theme is well-thought-out, the thumbnails resize automatically depending on the user’s browser and screen resolution.
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5 – Gonzo – Themeforest

Overuse of ad space can drive away your visitors.  Sometimes, less is better, so… keep it simple!  The Gonzo theme is well-spaced and leaves perfect room for the essential navigation tools:  A visible menu, a unique search field, a sub-menu for categories, and of course, obvious buttons that link to social media.  The ads in the header and at the bottom right are so well integrated, they don’t distract from the content AT ALL!
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Obviously all these themes are responsive except for the adult themes from adultsiteskins.com.  Many of them may not be free but their cost – between 45$ and 70$ – includes full support and regular updates.
Now that you’ve got your theme set, there’s still a lot of work to be done before you can earn a living out of it but hey, that’s another story!

Wednesday, September 11, 2013

Writing Awesome Landing Page Copy

Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.
They force readers to focus on one thing — and one thing only.
To boost your email newsletter or blog subscribers …  sell more of your digital or physical product … or dominate a keyword in search rankings … you need to use landing pages.
And lots of them.
But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.
See, you need to know what stage of sophistication (a Eugene Schwartz concept) your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.
Let me show you how this works.
First, there are a two concepts you need to understand.

Building landing pages 101

In the past, building landing pages meant you had to hire a designer and coder. Not anymore.
Tools like Premise make it so a writer like me can write and publish effective, professional landing pages.
Now, to help us sort through these stages of sophistication specifically, we’ll be talking about the headline and subheadline. This is how they look inside your WP admin if you are using Premise:

And when published your headline and subheadline renders like this:

Those are the two terms that are most important to us.

1. Make the promise

When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline:
  • Build Muscle Anywhere
  • Defeat Credit Card Debt
  • Read More Books
And in the subheadline you would describe the mechanism:
  • This 15-Minute Routine Focuses on Every Muscle in Your Body
  • With Only a Calendar and Spreadsheet
  • The World’s First Speed Reading App
I purposely chose three markets that have gone through all five stages to help you see how markets progress.

2. Take your promise to the next level

As the market begins to be educated about your product, and competitors enter that market … the power of your original promise will begin to fade. Customers will seek a distinction.
At this stage you need to state your promise even more clearly …
  • Build Muscle on Almost Every Inch of Your Body
  • How to Eliminate $3,000 in Debt in Only 30 Days
  • Read 24 Books in 24 Hours
Beef up the subheadline (mechanism), too. As you can imagine, you will be pushing the limits of credibility. But let me be very clear …
Though you’re pushing limits here, you must never lienever misrepresent your product, and avoid hyperbole at all costs.
If you can’t back up your promise or claim with fact, don’t state it.

3. Lead with mechanism, promise second

In the third stage of sophistication, we find the consumer weary of your product and others.
They’ve been exposed to extreme promises and have learned to tune out these claims. You need a technique to reset their expectations.
At this stage the mechanism comes first, and the claim second. The mechanism becomes the point of difference.
  • This 15-Minute Chair Routine Builds Muscle on Almost Every Inch of Your Body
  • Hands-Down: Simplest Method to Defeating Debt
  • Introducing a New App to Solve the Slow Reader’s Dilemma
And the promise is then elaborated on in the subheadline.

4. Take the mechanism to another level

When stage three copy has been replicated in the market and reached saturation, the power of this headline fades. It’s time to elaborate and enlarge on the mechanism.
Make it easier, quicker, and better. Solve more of the problem and overcome old limitations.
  • Now … Build Muscle Tone in Less Than 7 Minutes a Day
  • Wall Street Journal Accountants Swear This Is The Fastest and Easiest Way to Defeat Debt
  • Read War and Peace This Afternoon with Our Addicting ”Angry Reader” App Game
This is a stage of embellishment not unlike stage two. Eventually you will reach a point that pushes the embellishment out of the realm of believability, and you must discover a new meaningful and believable mechanism.

5. Identify with the consumer

At this stage the market is glutted.
The field is exhausted, and it is the most difficult stage to profit in. This is where you revive a dead product by shooting directly at the consumer.
  • Why Some Men Are So Skinny
  • Why Some People Will Never Get Out of Debt
  • Are You Embarrassed to Tell People You’ve Never Read the Classics?
And the mechanism is explained in the subheadline.

Think about this

Here’s the deal. This is the same life cycle for every market. It begins in stage one and closes in stage five. As you can see this presents some challenges for business owners, namely, they must adapt or perish.
You may enter a new market and clean house, only to fall behind when competitors enter and steal market share. The business of successful selling is about constant improvement. Constant change.
This is not to say you can’t land on a control (your best-performing headline and sales copy — for example, this is our current reigning control for StudioPress) that works for twenty-five years.
That, however, is the exception rather than the rule.
More likely a strong control will have two or three years of life before you have to move onto the next stage of sophistication.

Here’s why this is important …

Over in our Authority forum we see a lot of members sharing their landing pages for feedback … and one of the most obvious problems I see is a lack of understanding when it comes to market sophistication: almost everyone starts in stage one when the markets they are competing in are in the advanced stages … if not in the final.
That will not get the job done.
So, here’s your homework: take one of your products or services and work it through these five stages. Write headlines and subheadlines for each stage. This is not easy, but the more you practice the better you will get.
And of course, if you need an easy way to construct these landing pages, you can’t do much better than Premise.
Original article written by Demian Farnworth, Chief Copywriter for Copyblogger Media.