Saturday, June 6, 2015

Windows and Internet tricks ( I love the GodMode one )

You Can Search Google Timer In Google For A Timer With Alarm

Use Your Chrome Browser As Notepad Quickly

Use Your Chrome Browser As Notepad Quickly

View Hidden Password In Browser

View Hidden Password  In Browser

In Your PC Just Create A Folder With The Name Given Below And Access Everything

In Your PC Just Create A Folder With The Name Given Below And Access Everything
GodMode.{ED7BA470-8E54-465E-825C-99712043E01C}

Just Google Food Vs Food For Comparative Analysis

Just Google Food Vs Food For Comparative Analysis

Delete Your Account Permanently From Famous Websites

Delete Your Account Permanently From Famous Websites

Check If Your Email Is A Part Of The Famous Hacking Leaks

Check If Your Email Is A Part Of The Famous Hacking Leaks

Convert YouTube Videos To Gif By Adding Gif Before Yotube In Url

Convert YouTube Videos To Gif By Adding Gif Before Yotube In Url

JoinHoney.Com Automatically Apply Coupon Codes For You To Save While Shopping Online

JoinHoney.Com Automatically Apply Coupon Codes For You To Save While Shopping Online
www.joinhoney.com

Delete one word at a time

Delete one word at a time

You Can Create A Book With Cool Index Page And Contents From A Wikipedia Article

You Can Create A Book With Cool Index Page And Contents From A Wikipedia Article

Use You Calculator For EMI Calculation And Many More Stuff

Use You Calculator For EMI Calculation And Many More Stuff

To Share Your Wi-Fi Access With Your Friends Coming To Your House : Generate A QR Code With The Access Details. Print It And Sti

To Share Your Wi-Fi Access With Your Friends Coming To Your House : Generate A QR Code With The Access Details. Print It And Sti

SEO 101 en 2015

Un article pertinent publié cette semaine par:

Conseiller externe en marketing et communications numériques | Directeur des communications au Web à Québec

Les 8 piliers du référencement naturel en 2015

La bonne vieille époque du backlinking massif est révolue... et c'est tant mieux! Dorénavant, référencement naturel rime avec contenu de qualité. Toutefois, avant de vous lancer dans la création d'une stratégie de contenus, plusieurs éléments sont à optimiser. Voici ceux qui vous permettront de maximiser considérablement et rapidement l'impact de votre référencement naturel pour ainsi atteindre les objectifs mentionnés dans votre stratégie Web.

Une histoire de mots-clés

Peu importe l'orientation de votre stratégie SEO, les listes de mots-clés ont un impact considérable sur celle-ci. Après avoir défini les expressions pertinentes à vos objectifs, pensez à quantifier le volume de recherche que ces dernières génèrent. Si ces volumes sont satisfaisants, mesurez la concurrence qui existe pour les termes sélectionnés. Pour cela, assurez-vous que votre Google Webmaster Tools soit connecté à votre Google Analytics et tirez le plein potentiel du Google Keywords Planner!

Repensez votre stratégie de liens entrants

Penguin est une mise à jour de l'algorithme de Google qui a profondément boulversé le SEO et notamment les stratégies de création de liens. Pour satisfaire aux exigences de celui-ci, il est important de préférer la qualité à la quantité quant aux liens entrants sur votre plateforme. Bien qu'il soit essentiel de bénéficier du jus provenant de sites Web ayant une forte crédibilité, il est également important d'avoir une certaine hétérogénéité quant à la provenance de vos liens et de leurs ancres. Enfin, veillez également à faire varier la location géographique de vos liens entrants ainsi que la langue de ces derniers.

Renseignez la nature et le contenu de vos pages

Bien que leur impact sur votre référencement naturel soit majeur, les URLs ne sont pas les seuls leviers à activer pour informer les moteurs de recherche sur vos pages. La meta title et la meta description restent, bien entendu, des impératifs auxquels vous devez porter le plus grand soin. Pour cela, mettez en place une structure quant à la rédaction de ces metas éléments. Enfin, n'oubliez pas que les différents attributs (robots, lang...) et les balises titres (h1, h2, h3...) peuvent également apporter le coup de pouce qui fait toute la différence en matière de référencement naturel.

Optimisez votre code au niveau élite

La qualité du code de votre site Web est un facteur déterminant quant à l'optimisation de votre référencement naturel. Commencez par inspecter le nombre de ressources CSS et Javascript qui sont appelées et, surtout, où ces ressources se situent. Une fois identifiées, veillez à ce que celles-ci soient compressées afin de faciliter le chargement de la page où elles se situent. Enfin, dans l'éventualité où vous travailleriez avec WordPress, assurez-vous que le nombre de plugin utilisé soit le moins important possible.

Minimiser le temps de chargement de vos pages

Plusieurs des éléments mentionnés ci-dessus sont de précieux atouts pour l'optimisation du chargement de votre site Web. Toutefois, il existe bien d'autres astuces! L'optimisation de vos médias, images en tête de liste, est sans conteste l'une d'entre elles. Après avoir redimensionné et compressé celles-ci, veillez impérativement à ce qu'un système de mise en cache soit actif. Enfin, assurez-vous que votre serveur soit à jour et que les éléments hébergés sur celui-ci soient compressés afin de tirer le meilleur de votre hébergement.

Go mobile or die!

Depuis le 21 avril 2015, Google pénalise le référencement des sites Web dont le contenu et le contenant ne sont pas adaptatifs aux résolutions d'écrans. Pour relever avec brio ce nouveau défi, veillez tout d'abord à ce que l'architecture de vos pages s'adapte en fonction des résolutions d'écran les plus populaires. Ensuite, assurez-vous que les liens et boutons soient suffisamment espacés afin d'en faciliter l'utilisation. Enfin, faites en sorte que les polices et les couleurs de textes soient facilement lisibles, et cela peu importe le contexte de lecture.

Renforcez votre référencement local

Bien qu'avoir une fiche Google My Business soit une bonne chose, cela n'est pas suffisant pour tirer pleinement profit du référencement local. Tout d'abord, uniformisez et mentionnez votre adresse sur les pages de votre site Web où cela apporterait une valeur ajoutée. Pensez également à enrichir vos metas données et vos balises titres avec la province, la ville ou encore le quartier où se situe votre organisation. Autre bonne pratique, renseignez totalement et uniformément votre profil sur les différents réseaux sociaux où vous êtes présent.

Transformez votre muffin en cupcake

Si vous pensez que les killer features sont inutiles, le référencement naturel n'est clairement pas pour vous! En SEO, c'est justement ces petits plus qui font toute la différence. Par exemple, l'utilisation d'extraits enrichis permet à vos pages Web d'accroitre leur visibilité dans les résultats des moteurs de recherche, augmentant ainsi le traffic vers celles-ci. On parle ici du futur du référencement, ni plus, ni moins. Autres fonctionnalités, les cartes Twitter ainsi que les metas Open Graph qui augmentent considérablement le taux de clic sur vos publications, et par conséquent votre traffic.
En fonction de la nature de votre site Web, plusieurs fonctionnalités supplémentaires peuvent être optimisées. La gestion multilingue, l'implantation de votre certificat SSL ou encore l'optimisation de vos vidéos externes en sont de parfait exemples. Une fois ces éléments ajustés, réfléchissez à votre stratégie de création de contenu. Grâce à elle, vos consommateurs potentiels auront de grandes chances de vous retrouver dans les moteurs de recherche tout au long de leur processus d'achat.

Sunday, April 26, 2015

Data Import - Geographical Data

Organize your data around your company's geographic regions.

Importing geographical data enables the mapping of geographical IDs to custom regions, allowing you to report on and analyze your Google Analytics data in ways that are better aligned with your business organization.

    How Geographical Data import works

    Google Analytics provides a number of geographical dimensions, such as City, Country, Continent, etc. The values for these dimensions are automatically derived from the IP address of the hit, which is convenient but also has a few drawbacks:
    • IP-based locations are approximate.
    • Values for standard geographic dimensions are localized into the user's preferred language, possibly making it complicated to share the data with users who speak other languages or use other tools.
    • Many businesses operate in arbitrary regions that make sense to them but that don't appear on a map. For example in North America, you might operate in East, Central, and West groups of states or provinces. In Europe, companies might operate across North, Central, and South groups of countries.
    As an alternative to IP-based regions, you can create your own custom regions by mapping them to a set of geographical ID dimensions. These dimensions are based on widely used standards, so sharing the data with other users and applications is simpler. The table below lists the available geographical IDs and the standards upon which they are based.
    Geographical ID dimensions and standards
    Dimension NameID Standard
    City IDGeographical Criteria ID
    Country ISO CodeISO-3166-1 alpha-2
    Region IDGeographical Criteria ID
    Sub Continent CodeUN M.49

    Data Set details

    The Data Set is the container that will hold your imported data. Expand the section below to see the Data Set details.


    pssst.....Original Article

    Saturday, April 25, 2015

    Advertising reports - Remarketing with Google Analytics

    Use your Remarketing Audiences in AdWords

      If you close a remarketing list in AdWords, that list no longer accumulates users, but it still serves ads.

      Add your audience to an ad group

      When you create a Remarketing Audience in Analytics, it is then available in the advertising account you selected. If you selected an AdWords account, then you need to add that audience to at least one of your ad groups before the users in that audience are eligible to see your ads. (Remember, your ad still needs to win the auction before anyone sees it.)

      Create custom-combination lists

      In AdWords you can use custom-combination lists to build sets of conditions from existing remarketing lists (including the Remarketing Audiences you created in Analytics), interest categories, and existing combinations of lists, and then display your remarketing ads to users who meet those conditions.
      For example, if you wanted to remarket to people who had visited the product pages for your new hybrid car and whose web travels had also demonstrated an interest in hybrid vehicles, you could:
      • Create a list in Analytics based on a Segment that identified users who viewed your hybrid-car pages.

      • In AdWords, combine that list with users who fall into the interest category of Hybrid & Alternative Vehicles.

      Link directly from Analytics to AdWords to create a campaign

      The list of Remarketing Audiences contains a link for each audience to its respective AdWords account.

      If your current Analytics login has access to the linked AdWords account, then the link in the table is active for you.
      Click the link to start creating your AdWords campaign based on the Remarketing Audience:


      Related resources

      Friday, April 24, 2015

      Google Analytics - Treemaps report

      Explore an interactive view of your Acquisition channels.

      The Treemaps report lets you visually explore trends in your Acquisition channels so you can quickly and intuitively develop hypotheses about your incoming traffic. Treemaps represent data as rectangles. The size and color of each rectangle represent different metrics, so you can combine different aspects of your data into a single visualization. Treemaps are a good hypothesis-generation tool because they can help expose the relative importance of, and the relationship between, different entities.

      Use the Treemaps report

      Access the report

      Type "Treemaps" in the search box above the report navigation, and select the result. You can also browse the report navigation to find it: Acquisition > All Traffic > Treemaps.

      Select what data appears in the report

      Each rectangle in the report represents a single acquisition channel. Click a rectangle to see a more granular view of each channel displayed in the report. For example, click the Social rectangle and drill down to look at the individual Social Networks where your traffic originated.
      Hover over the dialog box icon in each rectangle to get specific data for each metric represented by that rectangle.
      After you've clicked a rectangle, a breadcrumb appears above the report to show you where you are in the acquisition channel hierarchy. You can use these links to quickly navigate through the hierarchy. For example, if you've drilled down into the Source level in the report, you can click Referral in the breadcrumb to see that data, instead.

      Read the report

      All metrics in this report are organized into either a Primary or Secondary group. Use the drop-down menus above the report to select different Primary and Secondary metrics. You can only select one Primary and one Secondary metric at a time.
      Primary metrics are volume metrics, like Sessions or New Users, and are represented by rectangle size.
      Secondary metrics are relative metrics, like Bounce Rate or Pages/Session, and are represented by color and saturation. Green is positive, and red is negative. The darker the green, the better the Secondary metric, and the darker the red, the worse the Secondary metric.

      Example

      If you:
      • Are looking at Landing Page within the Email channel
      • Have selected the Primary metric Sessions and the Secondary metric Pages/Sessions
      You’ll see that:
      • The larger the rectangle, the higher the number of sessions for that landing page.
      • Landing pages that have fewer pages/session will be on the red color scale, and the darker the red, the lower the number of pages/session.
      • Landing pages with more pages/session will be green, and the darker the green, the greater the number of pages/session for that landing page.
      Based on these data points, you can start to form hypotheses: which landing pages you should use because they have more pages/session, or which landing pages should you focus on because they drive the most sessions (in absolute terms).

      Limits and caveats

      The Treemaps report is only available in web reporting views. This report is not available in other types of reporting views, like mobile app views. Learn more about views.
      The treemap will only display up to 16 rectangles at a time. If you have more than 15 entities to display in the treemap, the first 15 appear as individual rectangles, and the rest are grouped together. In the report, the grouped category appears as one rectangle labeled Other.
      Segmentation is not (yet) supported in the Treemaps report.
      Higher numbers are better for all metrics, except for the Secondary metric Bounce Rate. For the Secondary metricBounce Rate, higher numbers are worse. This report automatically considers this and reverses the green-to-red overlay color scale for this metric; the higher your Bounce Rate, the darker the red color. Similarly, the lower your Bounce Rate, the darker the green color.
      The color scale is relative to the weighted average of all entities. The color spectrum moves from red to green, and the intensity of the color that appears in each rectangle is relative within your report. There are no absolute or fixed values associated with any specific color or shade of color.

      Related resources

      Wednesday, April 22, 2015

      Les grandes lignes de l'enquête NETendances 2014 a été réalisée par le CEFRIO

      Ces données demeurent précieuses pour établir ou vérifier votre stratégie de communication en ligne, personnelle ou professionnelle, voici donc les :


      FAITS SAILLANTS

      Au cours des dernières années, les médias sociaux se sont démocratisés pour prendre aujourd’hui une place proéminente sur le Web. Utilisés par plus de sept adultes québécois sur dix (71,7 %), ils font désormais partie intégrante de nos vies et modifient la manière dont nous utilisons Internet. Par le biais de l’étude NETendances 2014, le CEFRIO s’est penché sur la question et vous présente ses conclusions.  
      Vous pourrez approfondir votre lecture en accédant directement au site du CEFRIO par ici ;)  ou en cliquant sur les liens d'intérêt à travers cet article, bonne lecture !!!

      About Google Tag Manager - Tags, Triggers, Variables, and the Data Layer

      Video: Key Concepts

      Watch this video to learn about the key concepts and terminology in Google Tag Manager.

      Tags and Triggers

      tag is a snippet of code that executes on a page. Tags can serve a variety of uses, but most of the tags used in Google Tag Manager are designed to send information from your site to a third party. Examples include the Google Analytics tag and the AdWords Conversion Tracking tag, which send information about activity on your site to Google.
      If you don't use a tag management solution such as Google Tag Manager, you add the code for each of your tags directly to the source code of your site. With Google Tag Manager, you can instead control all of your tags conveniently from a web user interface.
      Tags typically execute, or fire, when the page loads, or in response to some interaction on the page. In Google Tag Manager, you define triggers with tags to specify when they should fire. An example of a trigger is the predefined "All pages", which as the name implies may be used to set your tag to fire on any page on your site as it is loaded.

      Triggers and Variables

      A trigger is a condition that evaluates to either true or false at runtime. It does this by comparing the value in a variablewith the value that you specified when you defined the trigger. For example, the predefined variable "url" always contains the URL of the currently loaded page. If you want a tag to fire only on the page example.com/purchase/receipt.html, you would define a trigger that looks like this:
      {{url}} matches example.com/purchase/receipt.html
      Here's the definition of the "All Pages" trigger. This trigger always evaluates to true because any URL (Regex .*) will match the currently loaded page URL.
      {{url}} matches RegEx .*
      You can define variables to suit your needs, each containing some piece of information that needs to be available at runtime. You can then use these variables in trigger conditions, or to pass information to tags. For example, you might define a variable that contains the price of an item that the user is viewing. Or, you might define a variable to contain a constant value such as your Google Analytics account id string.

      Variables and the Data Layer

      Let's say that you want to define a variable that contains the price of an item that the user is viewing. How does the variable know an item's price at runtime? It can retrieve the price from the data layer in your source code. (You'll need to work with your site developer to set up a data layer object that contains the information you need.) The data layer is an object that contains all of the information that you want to pass to Google Tag Manager. The data layer passes this information to Google Tag Manager via variables. The variables can then access the information where it can be used in triggers, for example, to determine whether or not tags should fire.
      For example, let’s say that you want to fire a GDN Remarketing tag whenever a visitor spends more than $100 on your site. The trigger for the tag will need to know the value of visitor's transaction in order to evaluate whether or not it exceeds $100. To set this up, you could push the transaction value onto the data layer (using the dataLayer.push method) and define a variable that retrieves the value so that it can be evaluated by the trigger.
      You don't necessarily need to set up a data layer in order for variables to retrieve runtime information. Variables can also be retrieved directly from JavaScript values, from the DOM, and via Google Tag Manager’s Auto-Event Tracking. ReadVariables and Google Analytics Events for more information. However, it is a best practice to have your variables retrieve information directly from a well-organized data layer object instead of trusting things to JavaScript variables or the DOM. If your variables depend upon specific variables or DOM elements and those variables or elements change during the course of site updates, your variables may no longer work. Referencing all of the relevant information in a data layer minimizes the likelihood of such a problem, allows for a well organized and accessible data model, and makes troubleshooting easier. Note that every page must have code that pushes the needed information onto the data layer; the data layer does not persist across pages.
      To learn more about implementing a data layer on your site, please see the Google Tag Manager Developer Guide.

      Implementation Scenarios

      What do you need to do to implement Google Tag Manager on your site? There are three possible implementation scenarios:
      • If your tags only need to fire when pages load (i.e. they don't need to fire in response to user interactions on the page) and the tags don't need any information beyond URL and referrer, you'll only need to add the container snippet to each page of your site.
      • If your tags only need to fire when pages load, but need information beyond URL and referrer, you may need to add code that creates a data layer and pushes information to it. Add the data layer code above the container snippet so that the data layer information is available on page load. Note that every page must have the code to create a data layer and push information to it; the data layer does not persist across pages.

        If the information you need is available on page load directly from JavaScript variables and the DOM, you may not need to implement a data layer. However, retrieving information directly from JavaScript variables and the DOM should be considered an intermediate solution. The best practice is to set up a data layer that contains the needed information. Referencing all of the information in a data layer allows for a well organized and accessible data model and makes troubleshooting easier.
      • If the data you wish to collect or use to trigger a tag isn't available until after the user has interacted with the page (i.e. you need to fire a tag in response to a user interaction, not simply on page load), you will need to add code that pushes data to the data layer. For example, you might want to push metadata associated with a video that the user is playing, the color of a product (e.g. a car) customized by the user, or the destination URLs of clicked links.

      Data Layer Default Values for Web

      Google Tag Manager pushes a certain set of values to the data layer of web applications by default. These values are:
      • gtm.js – Pushed to the data layer as soon as Google Tag Manager is ready to run.
      • gtm.dom – Pushed to the data layer when the DOM is ready.
      • gtm.load – Pushed to the data layer when the window is fully loaded.
      Still using v1? See the legacy version of this article.