Monday, July 29, 2013

Une Ptite Vite - URL builder

Traffic

URL builder

Add Custom Campaign parameters to your URLs.

Fill in the form below and click Submit button to create URLs for custom campaignsfor website tracking. Use the Google Play URL builder tool for mobile app tracking.
 
Step 1: Enter the URL of your website.
(e.g. http://www.urchin.com/download.html)
Step 2: Fill in the fields below. Campaign Source, Campaign Medium and Campaign Name should always be used.
(referrer: google, citysearch, newsletter4)
(marketing medium: cpc, banner, email)
(identify the paid keywords)
(use to differentiate ads)
(product, promo code, or slogan)
Submit
* Required field
Helpful Information
Campaign Source (utm_source)
Required. Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=google
Campaign Medium (utm_medium)
Required. Use utm_medium to identify a medium such as email or cost-per- click.
Example: utm_medium=cpc
Campaign Term (utm_term)
Used for paid search. Use utm_term to note the keywords for this ad.
Example: utm_term=running+shoes
Campaign Content (utm_content)
Used for A/B testing and content-targeted ads. Useutm_content to differentiate ads or links that point to the same URL.
Examplesutm_content=logolink orutm_content=textlink
Campaign Name (utm_campaign)
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Exampleutm_campaign=spring_sale

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