SEO & SEM Website Auditing

What is the best SEO and SEM strategy?

It’s the Answer to the Ultimate Question of Life, The Universe, and Everything.The supercomputer, Deep Thought,  was specially built for this purpose. It takes Deep Thought 7½ million years to compute the ultimate question, which the answer turns out to be “42” in the cult classic book ”The Hitchhikers Guide to the Galaxy”.

If you don’t have 7½ million years to compute all of Perry Marshall’s Ultimate Ad Guides then maybe a ‘Deep Thought’ supercomputer lying around to figure out the answer for you would be a handy thing to have? Well have we got some great news!

Searchlings provides SEO & SEM Auditing for clients to get immediate answers and actionable steps that can be quickly implemented for success… and thankfully our computers are pretty super and a lot smaller and faster than Deep Thought ever was. 

In addition to a good paid advertising campaign you still need to ensure your website is search engine optimized with strong customer acquisition funnels including dedicated landing pages for your various keywords & ad groups. It’s important to maximize your relevancy to a paid click, and develop a good page rank for your content.

Searchlings can audit your ranked search engine keywords (both paid and organic) to determine various opportunities and areas of improvement. We also can perform a competitive PPC analysis to discover the keywords and placements your competitors are bidding on – to create campaigns that dominate their most effective channels, putting you on top every time.

Search Engine Optimization for organic traffic has become much easier now if you are publishing on a web 2.0 open source php environment such as WordPress, Ruby on Rails, Drupal, Joomla, Social Engine or one of many other popular Content Management Systems (CMS). These platforms contain SEO Plugins and URL re-writing tools that have largely taken the place of what used to be a ‘hands-on’ line-by-line code editing process, and they’re widely available for free.

We have a series of tools that can quickly diagnose and recommend changes for optimizing your website(s) for search engine traffic.  In addition, we have expert diagnoses tools to determine how well your search marketing campaigns benchmark against known industry standards of ad performance.

Our systems can ‘piggy-back’ your Adwords, MSNAdcenter, Analytics and Facebook accounts to determine efficiencies and optimizations to increase your conversions while decreasing the cost of customer acquisition. While performing analysis tasks your current campaigns continue operating unaffected.

Our benchmarking tool will mount your current and historical PPC advertising data and produce new reports and recommendations for editor approval.

Searchlings.com provides end-to-end pay-per-click campaign management, with unique cross platform distribution of your paid ads on google, facebook, yahoo, bing, double-click and more.

We have several pricing models for SME and Large Scale enterprises depending on your publishing and advertising needs. Our first recommendation is that you take advantage of our services, and discover how much traffic you are missing by contacting us today.

DEFINITION: Search Engine Optimization (SEO)

Wikipedia: “Is the process of improving the visibility of a website or a web page in search engines‘ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

DEFINITION: Search Engine Marketing (SEM)

Wikipedia: “Is a form of Internet marketing that involves the promotion of websites by increasing their visibility insearch engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).^[1]